In order to boost up the sales Ford India has announced the offers on its entire range of cars, usually year end is tuff time for car manufactures as they want clear out as much stock as possible because the models will wear the old year manufacturing batch sooner. Ford India followed a copy book style of boosting its sales by offering discounts and offers but this event by Ford has something unique in it.
Ford India is trying to bring back the festive season as their tagline suggest which aims to keep festive season alive so to match up with the mood and scheme Ford dealerships will be wrapped in Diwali decorations and will offer assured gifts on every purchase. Ford’s best selling model nowadays Eco Sport isn’t getting much discount but carmaker is offering loan on reduced rates.
This festive scheme by Ford India prevails from 3rd to 7th December 2014 and this offer is valid on bookings made deliveries taken on or before 31st December 2014. Ford is offering assured gift on every booking and apart from that customers have the chance to win assured prize on every purchase like Smartphone’s, LED TV, washing machines, microwaves or more up to Rs. 5 crore and plus you can get 50 % discount of selected genuine accessories.
Benefits on Ford cars:
- Ford Endeavour- Rs. 1.50 lakh
- Ford Fiesta- Rs. 55,000
- Ford Classic- Rs. 76,000
- Ford Figo- Rs. 78,000
Apart from that people can Rs. 5,000 by joining Ford ‘Share & Win’ campaign on its official Facebook fan page.
Announcing the campaign, Anurag Mehrotra, Executive Director Marketing, Sales and Service, Ford India, said, “We know how important a car purchase is for our customers. With the launch of campaign like Diwali Returns, our endeavor is to go an extra mile to delight customers and make car purchase even more special”. “We are recreating the fun-filled festive environment for our customers and their families to participate in as they get set to take home a great Ford product ahead of the New Year. With assured gifts worth Rs. 5 crore up for grabs, December certainly promises to be the best time to buy a Ford car.”