A recent report states that a few Ford dealers in Delhi have started taking bookings for Figo Aspire compact sedan for a token amount of Rs. 1 lakh which is fully refundable if one decides to cancel. As a part of pre-launch campaign “What drives you?” Figo Aspire is currently on tour across 25 cities in the country and the long tour is expected to end by third week of July.
Ford has also signed the versatile actor, director Farhan Akhtar as a brand ambassador for Figo Aspire. 2015 is a very crucial year for American automaker as it gears up to launch compact sedan and will launch performance Oriented Ford Mustang and will replace Figo hatchback with the new one during the festive season. Ford has sold only 75,138 units in the 2014-15 fiscal year, witnessing a decline of 11 percent.
The Ford Figo Aspire will be offered in both diesel and petrol engines, 1.5L TDCi engine which will come paired to a 5-speed manual gearbox with class leading fuel efficiency while there is a 1.2L Ti-VCT petrol engine which will get an option of a 6-speed powershift dual clutch automatic gearbox and a 5-speed manual transmission.
The interiors of Aspire look up market as compared to its competitors and come with features like latest SYNC with App-in-car link connectivity, unique mobile dock system with charging and navigation, bluetooth telephony etc. The compact sedan will be equipped with SOS calls in case of an emergency by sharing your GPS location.
The new compact sedan by Ford will be competitively priced and will take on the likes of Maruti Swift Dzire, Tata Zest, Hyundai Xcent and Honda Amaze. The Figo Aspire will be the first car to be rolled out from company’s new Sanand plant in Gujarat.
The Ford Figo Aspire is expected to be priced between Rs. 5 to 7.8 lakh and has all what it takes to generate to sales for the American auto giant. We hope Figo Aspire lives to the expectations just like EcoSport. Ford will also launch new Figo hatchback during the upcoming festive season and Endeavour by the end of this year.
