The one series from BMW is the first hatchback from the German car maker. The 3-door hatchback was first launched in 2004 and has gone down well in the user’s community. The car is targeted at the high-middle class car buyer who wishes to own premium brands without shedding a huge cost. The car is here to compete with premium category car makers like Audi and Mercedes.
Owning a BMW has always been a dream of an average middle class car buyer. BMW one series is made for this kind of audience and the car is marketed with an affordable price range of 20-29 Lakh which makes it easy over the pocket.
The car is one of the smallest offering from the German car maker but doesn’t comprise in any way the luxury of BMW. The car, though being small comes with 3-doors but offers all the general attributes of a BMW car. This includes factors like safety, driving ease and advanced level of comfort.
The hatchback is one of the few BMW models to be assembled in the Chennai plant, thus allows the car maker to come out with an aggressive and affordable price. The car is available for test drive across the major cities in India.
Car buyers who have test driven the car have only nice things to say. The car has a sturdy build and doesn’t looks like a cheap variant of BMW. The car has all the plush features of a Standard luxury BMW car. The interiors are sure to impress the Indian car buyer with its plush seat and dock layouts. The car’s interior would definitely put other Indian car makers with a similar price tag to shame.
The car incorporates BMW’s latest functionalities like iDrive system, Smart Park and the most impressive auto start/stop button. With an 8-speed transmission the car doesn’t feel compromised in any way and better than most in the hatchback segment.
The car majorly competes with cheap entry level luxury cars from Audi and Mercedes. The biggest competition is seen from the Mercedes which has ventured into this segment with its Q3 SUV’s. The slowdown in the car market has forced the luxury car makers come out with cheaper luxury cars.
During the launch event, the President of BMW for Indian operations, Philipp von Sahr was quoted as saying, “The breath-taking agility and sophisticated functionality make it the perfect car for people who are passionate about driving and want to make their mark. A genuine eye-catcher with a real presence, the all-new BMW 1 Series will definitely stir up the premium car segment.”
The Design of the all New BMW 1 series is sure to give all the other cars in the same price category run for their money. The car is set to bring an all-new meaning to the luxury segment and defy the notion of luxury cars being expensive.
