Chevrolet has disclosed its future plans and launches for the Indian market after analyzing recent trends and customer taste. The Spin MPV which was earlier confirmed for India will not be launched here at least in 2017. Hence Chevrolet shifted its focus towards the growing segment and considering beat Activ for India which was first showcased at 2016 Auto Expo and got warm response from the audiences.
The idea of dropping Spin MPV would be inspired by the declining popularity of multi-purpose vehicle in India. Apart from Innova Crysta other vehicles like Honda Mobilio, Renault Lodgy, Chevrolet Enjoy and even Maruti Suzuki Ertiga are struggling for great numbers.
Chevrolet has also announced that it will be launching 5 new cars by the next 24 months which includes trailblazer facelift, Beat Activ, Essentia sedan, new beat and all new Cruze premium sedan. With no much to offer for the Indian market, Chevrolet is primarily relying on exports and average sales of beat and Cruze.
All the three beat based cars will pitch in three different segments- The beat Activ will mark the beginning of new segment called cross hatch with no direct competitor while beat Essentia sedan will take on the likes of Honda Amaze, Hyundai Xcent, Volkswagen Ameo and Maruti Suzuki Swift Dzire. Last but not the least the Beat Activ which will lock its horns against Hyundai i20 active and Volkswagen Cross Polo. All the cars are expected to power by new range of 1.0 liter engines and high end features.
Speaking on the decision, GM India President and Managing Director, Mr. Kaher Kazam said, “There was an overwhelming response from our Indian stakeholders to the Beat Activ when we revealed it at the Auto Expo in Delhi. As a soft-roader, the vehicle is ready for any adventure or challenge, while its interior ensures the driver remains comfortable and connected.”