With sales graph of Tata motors falling rapidly even after the introduction of new Gen models like GenX Nano, Bolt and compact Sedan Zest, the home grown manufacture now looking to capitalize the festive season. So keeping up with the competitors, Tata has launched Celebration edition across its range of passenger vehicles which include Zest, Bolt, GenX Nano, Safari Strome and Indigo. The Celebration edition will be available from today onwards till 15th November 2015 across all Tata dealerships in the country.
Furthermore, the company has also introduced a special festive season Cash Back Bonanza offer, in which customers buying Tata cars between 1st October and 15th November. The Cash back Bonanza will empower the customer stand a chance to win a minimum cashback of Rs. 2000 going up to INR 50,000. While few lucky customers even stand a chance to win 50% or 100% cashback.
Tata GenX Nano Celebration edition Standard and Premium:-
Features available on GenX Nano Standard Celebration edition– specially designed art leather seats covers, remote control hatch release, celebration edition body graphics, bumper corner protector and Celebration edition badge. All These features come at a price tag of Rs.10, 500 as an offer while it is available for 11,500 as individual equipments.
Features that is available on GenX Nano premium Celebration edition- Sunroof, specially designed art leather seats covers, remote control hatch release, celebration edition body graphics, bumper corner protector and Celebration edition badge. This accessory package worth Rs. 27,000 is now available at Rs. 24,999.
Tata Bolt Celebration Edition:-
Features on the special edition includes a black textured roof, Bonnet and C-pillars, Celebration body graphics, Celebration edition badge, illuminated scuff plate and Sporty rear boot spoiler. This celebration edition gets accessories worth Rs. 17,800 in just Rs.12, 900.
Tata Zest Anniversary Edition:
This accessory kit worth Rs. 31,000 is now available at half a price of Rs. 15,000. Features include a new exterior color and wheel covers, Special ‘Anniversary’ embroidery on the front seats; ORVMs in Piano Black Finish, Anniversary’ theme Body Graphics, Powered Remote Controlled Rear Windscreen Curtain, Console Mounted Bottle Holder, ‘Anniversary’ Edition Badge and Illuminated Scuff Plate.
Tata Safari Strome Celebration Edition:
This special edition comes equipped with features like Hood scoop, Daytime Running Light (DRLs), Portable Navigation Device, Hood Deflector, USB Port, Door Visor, Celebration Edition Body Graphics, Celebration Edition badge. The accessory pack cost you Rs. 34,999 in place of Rs. 37,500.
Tata Indigo Celebration Edition Standard and Premium-
Indigo standard celebration edition is loaded with features like new seat Cover, Steering Wheel Covers, Mats, Drivers Kit, Celebration Edition Body Graphics, Mud Flap, Celebration Edition badge. The kit can availed for an additional cost of Rs. 7000 as compared to its marketplace value of Rs. 11,050.
Features available on Indigo Premium Celebration edition- The premium variant gets more goodies as compared to standard like a new Audio System, Seat Cover, Steering Wheel Covers, Mats, Mud Flap, Celebration Edition Body Graphics, Drivers Kit, Celebration Edition badge. If one opts for premium edition, the kit is worth Rs. 10,000 on the sedan but offers accessories of Rs. 16,950.
It will be interesting to see that how these limited editions impact the sales of Tata motors.
Mr. Mayank Pareek, Passenger Vehicle Business Unit, Tata Motors, “As we enter the auspicious season, we wish all our customers compliments of the season. Festive season is all about celebrations and we want to partner with our customers to provide them the joy of mobility with the celebration edition range. Designed and developed with state-of-the-art features, this range exemplifies the Company’s focus on best-in-class products with a festive touch. We will continue to strive towards offering exciting products as we move ahead and hope to see our brand evolve as a winner in the years to come.”