India’s largest passenger carmaker was quite late to the compact SUV segment but its arrival with Vitara Brezza took its competitors by fierce some storm. Having launched in March last year, the SUV has achieved another commendable feat of 2 lakh bookings. Despite being late in the party, Vitara Brezza is currently the bestseller in the segment which replaced Ford EcoSport within months of its launch.
Vitara Brezza currently sells over 9000 units a month and waiting periods rising to eight to ten months for certain variants. Sales and bookings have crossed 50,000 units and 1, 00,000 mark respectively in October 2016. Despite minor price hike, Brezza continued its onslaught and ended 2016 with cumulative sales of around 85,000 units.
Maruti Vitara Brezza ticks all the right boxes in terms of price, space, features, safety and design. To further enhance appeal, Maruti launched icreate customization program for the compact SUV that provides various accessory packages. Just as you know, Vitara Brezza also won the prestigious Indian car of the year (ICOTY 2017) award.
The diesel engine might not be enthusiast’ cup of tea but it has done wonders for MSIL in India. The Vitara Brezza is available with a familiar 1.3l DDis diesel motor that churns out 89bhp of peak power and 190Nm of peak torque which not at all meant for highway cruising. The power is sent to rear wheels via a 5-speed manual gearbox and it delivers best segment ARAI rated fuel efficiency of 24.3 Kmpl.
Maruti is expected to add petrol variant of Brezza by April this year which will further widen its appeal especially to those who are not looking for diesel compact SUV. Moreover, Maruti Suzuki has announced a price rise across its range from Rs. 1500 and Rs. 8014 (ex-showroom Delhi) applicable from 27 January 2017. According to Maruti, price hike is a consequence of rise in transportation, commodity and administrative costs.