Maruti Suzuki S-Cross was launched in August 2015 with loads of hope and buzz to compete against Renault Duster, Ford EcoSport and Hyundai Creta. To justify the premium crossover tag, Maruti has loaded it with long list of features and standardize the safety equipments too across all variants. But in the process of doing so Maruti seems to overprice the car as it is now slashing the price by huge margin.
The car is being marketed via company’s NEXA dealership range; recently due to low demand some dealers were giving heavy discounts by up to 5.5 lakhs on certain variants. Now, the brand has officially announced the price cut by up to 2.05 lakh as it selling around 3000 units which is not as per the expectations.
The DDis 200 Sigma variant is now priced at Rs. 7.79 lakhs reduced by Rs. 55,000 while the DDis 320 Alpha variant is now available for Rs. 11.69 lakh with the price difference of Rs. 2.05 lakh from the original launch price. Here is the tabular representation of new vs old price with difference:-
| Variant Name | Original Price (ex-showroom Delhi) | New Price (ex-showroom Delhi) | Price difference |
| 1.3l Sigma | Rs. 8.34 lakh | Rs. 7.79 lakh | Rs. 55,000 |
| 1.3l Delta | Rs. 9.15 lakh | Rs. 8.49 lakh | Rs. 66,000 |
| 1.3l Zeta | Rs. 9.99 lakh | Rs. 9.59 lakh | Rs. 40,000 |
| 1.3l Alpha | Rs. 10.75 lakh | Rs. 10.29 lakh | Rs. 46,000 |
| 1.6l Delta | Rs. 11.99 lakh | Rs. 9.94 lakh | Rs. 2.05 lakh |
| 1.6l Zeta | Rs. 12.99 lakh | Rs. 10.94 lakh | Rs. 2.05 lakh |
| 1.6l Alpha | Rs. 13.74 lakh | Rs. 11.69 lakh | Rs. 2.05 lakh |
The premium Crossover is available with two choice of diesel engine, first is a 1.3-litre Multijet trim badged as DDis 200 engine and another is a bigger 1.6l Multijet unit badged as DDis 320. The former is available with a 5-speed manual gearbox while latter gets a 6-speed manual transmission. Besides poor pricing strategy, limited availability of NEXA dealerships, absence of AWD and automatic transmission might be few other reasons for its dud selling sales performance.
