India’s ace car maker Maruti Suzuki has increased the prices across its portfolio which is being implemented with immediate effect. The quantum of hike range between 1500-5000 while the newly launched bestsellers Baleno and Vitara Brezza have the larger chunk of price increases. The Vitara Brezza compact SUV has been upped by up to Rs. 20,000 which is quite steep while the Baleno premium hatchback gets an increment of Rs. 10,000. This is for the 4th time Maruti has increased prices in last 12 months or so.
Prior to this, MSIL has announced the increase in prices this year owing to infrastructure cess imposed by the government and at that time it was Baleno hatchback which received the steep rise in price of Rs. 20,000. In January 2016, the overall price hiked ranged between Rs. 1,400 to Rs. 35,500.
This time around the company alludes to the strategic product decisions and forex movement behind the price hike. Maruti has the largest portfolio in the country which includes Alto 800, Alto K10, Celerio, Wagon R, Ritz, Omni, Eeco, Swift Dzire, Dzire tour, Ciaz, Ertiga, Gypsy, Vitara Brezza, S-Cross and Grand Vitara. In the coming months, joining the range will be Baleno RS and Ignis micro crossover which is expected to further boost the sales.
Maruti has decided to delay the launch of Ignis hatch as the brisk selling duos Baleno and Vitara Brezza commands heaps of bookings resulting in elongated waiting periods. In order to clear the bookings backlog, the launch of Ignis is pushed to first quarter of next year with production commencing from November 2016.
Earlier Maruti has announced the sales numbers for the month of July 2016; the company has posted a staggering growth of 13 percent with sales stood at 1, 37, 116 units including exports as compared to 1, 21,712 units in the same month of corresponding year.
