MS Dhoni, a untold story- the upcoming Bollywood biopic about India’s iconic player Mahendra Singh Dhoni has been the talk of down. As its launch is around the corner, promotional campaigns are on full swing and what better way to tie up with nation’s no. 1 carmaker. Maruti Suzuki, the King of limited editions has launched special editions of Alto 800 and Alto K10 in association with makers of the movie.
The special edition will be offered with the LXi grade on the Alto 800 and LXi and Vxi on the K10 and they will be on sale from the first week of October across all Maruti dealerships. Alterations on board are very minimal which differentiate it from standard models such as rear spoiler, set of decals and MSD’s signature.
Inside, the special editions comes with a choice of two interior color combos- black with silver and red with blue. In additions they get seat covers with 7 embossed, reverse parking sensors, a bra graph display, a single DIN system with radio, Aux, USB, MP3 connectivity, ambient lighting, a door sill guard, steering wheel cover and other promotional merchandise.
These add-ons will cost you Rs 16,777 with the Alto 800 and Rs 12,777 for the Alto K10. Under the hood of the both the limited editions are the same powertrains that does duty on standard models. The Alto 800 is powered by a 0.8 litre that produces 48bhp power and 69Nm of torque while the K10 gets a 1.0 litre k series petrol engine delivering 68bhp power and 90Nm of torque. Transmission options include a 5-speed manual gearbox as standard while K10 is also available with an AMT gearbox.
Moreover, the brand has initiated a promotional campaign named #Drivebypassion in which Twitter and Facebook users can participate and win a chance to meet Captain Cool MS Dhoni and rest of star cast of the biopic movie.
On the association, Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki said, “MS Dhoni with his determination, successful leadership and hard work has achieved iconic stature. Maruti Suzuki Alto too is India’s most loved car and an icon amongst automobiles. Alto appeals to customers for its design, performance, high fuel efficiency and affordable cost. Alto and MS Dhoni share great synergy for their unique qualities. This association will help to connect Alto even stronger with the customers.”
