The Hyundai Creta, one of the most awaited cars of the year is all set to be launched on 21st July 2015 in the country. The Creta which was supposed to be launched in September this year has been preponed by two months to take the full advantage of start of festive season. HMIL did the same with the launch Grand i10 which turned out to be very successful.
Hyundai will commence the production of Creta on 20 June and hopes to sell 4000-5000 units a month in the domestic market and eyeing 10% share in the competitive SUV market in India. Hyundai is hopeful that Creta will increase the market share in India and will help them to achieve 4.65 lakh units in the country.
Hyundai Creta will be offered in 1.6L petrol and diesel engines (same units that powers Verna sedan) with manual and automatic transmissions, the Creta to be sold only in FWD in India.
Hyundai Creta, the Baby Santa Fe will come with numerous features like 4 airbags, touchscreen infotainment system, Climate control, black interiors, ABS, EBD, rear view camera, alloy wheels, projector headlights with LED daytime running lights, steering mounted controls and many more.
The Creta is 4270mm long, 1780mm wide; 1630mm tall thus it will not fall under 4 metre and will miss the benefits offered to sub 4 meter cars in India. Hyundai has been able to achieve 90 percent localization for the compact SUV; we are expecting Creta to be priced between Rs. 8-13 lakh. The compact SUV will be pitted against Renault Duster, Ford EcoSport, and Suzuki S-cross in India and will be a volume generator for the company in the coming years.
Rakesh Srivastava, Senior VP, sales and marketing at Hyundai Motor India development said, “It is a conscious change in strategy by the company. Such a move to advance the launch of a new vehicle is not new for Hyundai. In the past, it proved successful with the launch of Grand i10 last year, when the company was able to soak up the demand of customers in South India on account of Onam festival and Ganesh Chaturti in Western India, which otherwise would have benefited rival carmakers. We did it in the past; we hope to do the same with Creta.”
