When most of the car manufactures in the country are looking for price increase, the American automotive giant Ford has announced a massive price cut on its recently launched Endeavour SUV. At launch, the starting price was at Rs. 24.75 which was further increased by Rs. 50,000 thanks to excise duty imposed after union budget. This might be the strategy to stay competitive as Toyota Fortuner is slated for launch in the coming months.
With festive season around, the price reduction decision makes car most affordable deal in the segment which may also influence sales volume in a positive way. Toyota New Fortuner is surely going to face stiff competition from Endeavour and this price cut would make things trickier for the Japanese SUV.
Ford Endeavour’s three trend trims get a price alteration while the titanium grade hasn’t been touched. On the contrary, in August Ford has raised the prices of Titanium variants by up to Rs. 50,000. Here is the variant wise break up analysis of revised prices:-
| New Endeavour variants | Previous Price | New Price | Difference |
| 2.2 Trend 4*2 MT | Rs. 25,00,800 | Rs. 25,00,800 | Remain same |
| 2.2 Trend 4*4 MT | Rs. 26,60,800 | Rs. 23,78,000 | Rs. 2.82 lakh |
| 2.2 Trend 4*2 AT | Rs. 25,50,800 | Rs. 23,78,000 | Rs. 1.72 lakh |
| 2.2 Titanium 4*2 AT | Rs. 27,50,800 | Rs. 27,50,800 | Rs. Remain same |
| 3.2 Trend 4*4 AT | Rs. 27,65,800 | Rs. 25,93,000 | Rs. 1.72 lakh |
| 3.2 Titanium 4*4 AT | Rs. 29,76,800 | Rs. 29,76,800 | Rs. Remain same |
Third generation Ford Endeavour is available with two diesel engines- a 2.2-litre Duratorq diesel engine that makes 158bhp of power@3200rpm and 385Nm of high torque between 1600-2500rpm, it can be had in either six speed manual or a six speed automatic gearbox. The bigger 3.2l oil burner produces 298bhp@3000rpm and 470Nm of torque between 1750-2500rpm, available with a six speed automatic gearbox only.
Since launch new Endeavour has been performing well and dominating the segment thanks to features like terrain management system, shift on fly, impressive 225mm of ground clearance, 800mm of wading depth, torque on demand, panoramic sunroof, seven airbags to name a few.
