It’s not hidden anymore that Tata Motors is facing tough time in Indian automobile industry as none of its products are working well on the grounds of their sales. And hence, company is trying every possible ways to overcome from this situation. Recently at 12th Auto Expo, Tata Motors has showcased its two brand new products which are being seen as sales-hike factors for the company and now it has decided to halt the production of Ratan Tata’s dream projects- Nano’s base variants.
This step also has been taken due to the unsatisfactory market response of Tata Nano. When it was launched, the expectations were very high that this small min-budget Nano will break the all sales record but that didn’t happen but still it got satisfactory sales figures at starting which is now dropping time by time. As per the reports, in May 2014, Tata Motors managed to sell Nano’s 1001 units only which is not even equal to its total number of units produced every month i.e. 1500. And hence, company has decided to stop its base variants (namely the Standard, CX and LX) production from line-up till the existing stock will clear out.
Not only the Nano, Tata’s other models Indica and Indigo which have been its best sellers of sometime also saw declining sales figures. While at one point, Tata had managed to sell around 9000-10000 units of Indica and Indigo, this figures has now come down to around 2500-3000 only.
In last year, company launched Nano’s two trims; one was with CNG while other was with newly equipped power steering. Further, to hike the sales figures of its small Nano, company is planning to do some renovations again including equipment of a 5-speed AMT (automated manual transmission) in it which is currently marking its presence in Maruti Suzuki Celerio petrol and soon Tata’s new yet-to-launch compact sedan Zest will hit the market with this AMT gearbox in its diesel mill.
|Comparison of Tata Nano|
|Comparison of Tata Nano variants|