Italian Sports car maker Maserati has started its new innings in India by re-entering the market with five new models. The first outing for the Maserati in India was not good as it was disputably terminated due to unethical practices by its importer Shreyans motors. This time around Maserati arrives with a new strategy in India and would sell its cars through autonomous dealerships unlike last time. There will be a separate team which will deal with operations in India which will report to company’s regional office in Dubai.
Maserati has chosen three new exclusive dealerships in India for now- AMP cars Pvt ltd in Delhi, Bagga Luxury motorcars LLP in Mumbai and Jubilation motors in Bangalore. Training will be given to dealership technicians and staff by company’s expert to deliver good after sales services. Besides these three dealerships, the company will set up dealerships in Chennai, Hyderabad, Ahmadabad and Kolkata which will be operational by 2018. The company is gearing to start operations in India by the third quarter of 2015.
Maserati is starting its new innings by launching five models and below is the list of all five cars along with their prices (ex-showroom India):-
- Maserati Ghibli Diesel= Rs. 1.1 crore
- Maserati Quattroporte Diesel= Rs. 1.5 crore
- Maserati Quattroporte GTS= Rs. 2.2 crore
- Maserati Gran Turismo= Rs. 1.8 crore
- Maserati Gran Cabrio= Rs. 2.0 crore
Apart from the above mentioned modes, the luxury car maker is working on a SUV model called ‘Levante’ which would also be launched in India next year.
The Ghibli and Quattroporte diesel will be powered by a 3.0L V6 engine which is good enough to produce 275bhp power and 570Nm of peak torque. The engine comes mated to an 8-speed automatic gearbox. The Quattroporte diesel will also be offered with bigger V8 engine with the power output ranging from 330-530hp power.
The Gran Turismo and Gran Cabrio, there 2-door coupes are powered by a 4.2L V8 petrol engine with the power ranging between 405-460hp power. Gran Turismo/Gran Cabrio is available in S and MC star dale variants, the S accelerates 0-100 km in 4.8 seconds while the latter does the same in 4.5 seconds.
Mr. Bojan Jankulovski, Head of Operations for India said, “Driving a Maserati is like wearing a tailor-made suit in a world of uniforms. Our re-entry into the Indian market is a commitment to our customers as there is a definitive demand for exclusive luxury products, including cars, in the market. By entering India, and other new markets around the world, we are able to grow by expansion.”