Audi again grabbed the top spot among the other luxury car makers in India with the impressive 10,851 units mark in 2014 continuous the company’s growth spree for consecutive seventh year. In 2013 also Audi was the top luxury car maker in India with selling over 10,003 units, 2014 also bring the achievement of 10,000 units for the 2nd consecutive year. In the current year Audi India has even bigger plans as they are eyeing up to launch 10 new models in 2015.
Audi India currently sells A3, A3 cabriolet, A4, A6, A7sprotsback, AUDI TT, A8L, Q3, Q5, Q7, S4, S6, RS 5 coupe, R8, R8 Spyder and R8 V10.
In 2015 Audi India is going to its expand its line with 10 new launches like Q3 facelift, RS Q3, A6, S6, S5, A7, Audi TT, TT-S, Q7 and RS 7.
Audi’s first offering 2014 was the RS7 sportback which was followed by A8 L then A3, Q3 and they ended the 2014 with Audi A3 Cabriolet. Apart from car launches Audi opened outlets in various cities like Udaipur, Nasik, Kozhikode and Udaipur. Audi India also opened their first ever pre-owned car program and with Audi approved showroom in Gurgaon.
|Audi India||10,851 units|
|Mercedes Benz||10,201 units|
|BMW||7,327 units ( till November 2014)|
Audi India’s head Joe King commented on this achievement, “Audi continues to be the undisputed No.1 in the luxury car market and has remained the preferred choice of luxury mobility for car enthusiasts in India. The sheer acceptance of our brand in this country is tremendous. We believe for Audi, India is a long journey and it’s not just about a month or a year. The strategy that we have implemented in this journey has helped us to not only achieve leadership but also to maintain it. Audi is not only the market leader but also has the most sought after performance cars in its range from the Audi R8 V10 Plus to the Audi RS7. Audi offers the widest range of products across the spectrum that makes luxury accessible to every Indian.”
“We had many firsts in 2014 including introduction of segment first products such as Audi A3 Sedan and Audi A3 Cabriolet and achievement of industry first sales records. We have closed the year at another record high and are now looking forward to an exciting 2015 with limitless luxury in store for India,” added Joe King.
Prior to 2012 BMW had owned the number spot for four consecutive years till Audi dethroned them from the top spot. BMW has not revealed the sales numbers yet but it is very unlikely that BMW will exceed Audi or Mercedes.