The German luxury car manufacturer has again marched ahead with the growth and has registered a record delivery count of 13,502 units in India against 10,201 units last year. The sales of 13K units in a calendar year also meant that the Mercedes has recorded highest ever sales volume in a single year ever since its venture in India. The annual sales volume of three German Giant- Mercedes, BMW and Audi are always remain the talk to the town and from last two years or so Mercedes-Benz is winning it single handedly.
As a result of record sales, the German company registered 32% year-on-year growth. It seems launching 15 new products under “15 in 15” really done wonders for Mercedes-Benz in India. Its main counterpart Audi has achieved 11192 deliveries in 2015 almost 2000 units less than Mercedes nevertheless this is Audi’s 7th successive year of growth in the Indian market. On the other hand, BMW is yet to disclose its annual sales report.
Thanks to aggressive approach, it’s SUVs like GL class, GLE and GLA class grew by 100% while sales of sedans CLA class, E class, C and S class grew by 42% followed by AMG nomenclature and dream cars at 54 percent. The C-class becomes the bestselling model for the brand reinstating the E-class.
For the first time ever, Mercedes India retailed 503 units using digital platforms. The year also witnessed Mercedes doubling the ability and hence added 3 new product- Maybach S600, CLA and GLA to its locally produced units at Chakan- Pune with an additional investment of Rs. 1000 crores.
Mercedes-Benz India Managing Director & CEO Roland Folger said, “2015 has been the most successful year for Mercedes-Benz as we registered our highest sales ever in India. This gives us confidence that 2016 will be an exciting year in many ways.”
“Our unsurpassed product drive and the network expansion, supported by our comprehensive service and financial programmes, catapulted our growth despite unfavorable market conditions and a slowing economy,” he added.
On the Global arena too, Mercedes-Benz sold a total of 18, 71,511 vehicles against Audi’s 18, 03,250 units with a growth of 13.4 percent year on year, achieving the milestone for the fifth record year in a row. For 2016, Mercedes-Benz has announced to introduce 12 new products and will open 10 new outlets in India.