For Luxury car manufactures 2016 has been challenging yet fruitful with record sales in a calendar year. The race for becoming number one position in the luxury car sales between the German ternion has been quite fierce some. BMW had held the pole position for long since 2005 but things have changed drastically in the last decade. With 2016 numbers been disclosed by the trio, Mercedes-Benz is your global leader in the luxury car market thanks to new and varied product launches.
Even in India, Mercedes-Benz retained the crown and clocked 13,000 units mark the second year running. Despite unfavorable conditions like diesel vehicle ban for eight months in Delhi NCR and demonetization, Mercedes able to retain its foothold in India once again. Besides India, Mercedes was the best selling luxury car brand in Italy, Australia, South Korea, Germany, Taiwan, Portugal, US and Canada.
The C-class sedan remained the number one selling model for second year in a row while SUV segment showed the strong growth which grew by 20 percent this year. But the show stealer was AMG and dream car portfolio which has the highest growth. On the global front, Mercedes notched up its best ever sales with 20, 38,388 units while BMW sold 20, 03,359 units and Audi stood at third spot with 18,71,350 units.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Clocking more than 13,000 for two consecutive years is an achievement for us, given the uncertainties and challenges we faced last year. We are very satisfied with our strategy, which has been bearing fruits and makes us the most preferred luxury car brand for the discerning customers. Today, Mercedes-Benz, despite facing market challenges, has been able to retain the impeccable trust of the customers. Our strong sales momentum in 2016 underlines this customer trust on a winning brand, which strengthened the brand’s position and market share, more than ever before. Our unmatched product strategy, network expansion drive, comprehensive financial programmes, supported by innovative and value-driven service excellence initiatives, buoyed our momentum.”