Ford India has made another change in its lineup, now the American auto major has discontinued all the manual variants of Endeavour SUV in India. After revising prices of the SUV on a couple of occasions the brand has also axed a number of variants in 2016. And, within 2 years of its launch, Ford has machete all the manual trims of Endeavour.
The Endeavour was launched to give a tuff fight to segment leader Fortuner and it even came on top for an initial stage. However, the brand freak audience has shifted its taste towards new Fortuner. Hence, Toyota able to retail 1100 plus units a month of Fortuner against 500 plus units of Endeavour which was launched around 9 months later.
After a recent update, new Endeavour is now available in three variants- 4*2 AT trend, 4*4 AT Titanium and 3.2l 4*4 AT Titanium. The 2.2-liter Trend and Titanium variants are priced at Rs. 25.49 lakh and Rs. 28.62 lakh while the range-topping 3.2l variant is priced at Rs. 31.5 lakh. All prices are of ex-showroom Delhi.
The rugged SUV, when launched, was available in two engines- 2.2l turbo diesel that makes 160PS power and 385Nm of torque, linked with either 6-speed manual or a 6-speed automatic gearbox. The bigger 3.2-liter engine that churns out 200PS power and 470Nm of torque, mated to a 6-speed automatic gearbox.
Despite ticking all the right boxes Endeavour somehow hasn’t been able to match the fame of Toyota Fortuner. The launch of Isuzu MU-X hasn’t helped the cause either. However, Ford is testing new Endeavour which is likely to be rolled out in India by next year.